
We are pioneers in applied neuroarts, the practical application of arts and aesthetics to branding.
Neuroscience has proven leading marketing practice, based on rational thinking, obsolete. Art and aesthetics have an effect on our brains that’s wild and powerful, like a wave. At Surfergirl we help brands ride it.
We offer the same services as ad agencies, branding and marketing consulting firms, with one difference: we work with women artists to visualize purpose.
We call our process Brand Poetry, and what we do ARTVERTISING.
Our clients are art collectors, CEOs and CMOs who believe in the transformational power of art.
We won hundreds of advertising awards for Disney, VW, IBM, I Love NY, Hermès and Unilever, among others. Now we’re set to change the narrative on women, and give access to art.
EMOTIONAL BRANDING.
EMOTIONAL BRANDING.
Is your brand emotionally empowering?
Now thanks to neuroscience, AI, machine learning, and data science, we know.
Surfergirl x BRANDthrō is the world’s first AI-powered research methodology designed to unleash the emotional power of your brand with 99% predictive accuracy.
Our process draws from semiotics, symbolism, color theory, AI art, creative storytelling, and emotional linguistics. Research up to 75 brand hypothesis, among any audience, in any market, and get full competitive diagnostics.
BRANDthrō is a pioneer in emotional research, owner of an algorithm developed for Wall Street that Fortune 500 brands have trusted.
Latest neuroscience supports our approach, see NYT bestseller Your Brain On Art.
Curious? Schedule a demo today.
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Carol Murphy, Chief Metaverse Officer
Carol is a charismatic strategist, storyteller and an art lover. The founder of Web3Sisters, ex DDB, Saatchi & Ogilvy, she’s the force behind Surfergirl’s landing in the metaverse, brand parternships, NFT artist training, and a master at distilling complex strategy into art.
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Hernán Jauregui, Chief Creative Curator
Hernán is a beloved advertising creative pioneer, an avid art collector and visual storyteller. Ex ECD of Ogilvy Argentina, he’s won hundreds of international awards for creativity including 42 Cannes Lions. He’s a creative advisor to Surfergirl and a mentor to our artists.
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Marcia Lorente Howell, Founder
Marcia is an artist, a strategist, gallerist, author and award-winning ad agency vet with a degree in conscious capitalism, founder of a B Corp, Overflow. After a career advising leading marketers like Unilever and Disney, she founded Surfergirl to advance diversity in the arts.
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Cari Guittard, Chief Wisdom Distiller
Cari is an award-winning graduate professor at Hult International Business School, a world expert on leadership, crisis management, gender intelligence, future mindset, strategic influence & persuasion, and cross-cultural intelligence.. She’s a speaker, facilitator, and relentless connector accelerating purposeful leadership and social change.

OUR SERVICES.
Brand strategy
Branding/Brand ID
Art logos
Packaging design
Web design
Social content
Brand communications
Film, photography, illustration
CX & comms strategy
Innovation
Brand tracking
Creative research
Stakeholder research
U.S. and global launch strategy
Purpose & branding training
Art curation
Art takeovers
Live events
Rent the gallery
Live poetry
Art on loan
Sponsorships & art collabs
NFT minting/creation
NFT curation & brand collabs
Metaverse training